3-Das Deutsche Maritime Kompetenznetz - Informationen zu Nutzung, Zielen und Plänen

www.DMKN.de Deutsches Maritimes Kompetenz Netz German Association for Marine Technology, Hamburg November 21st, 2006 Contact: Dr. Michael Bauer, NetSkill AG, Saalmannstraße 7-9, 13403 Berlin, Tel.: 03 0 / 41 70 91 45, mobil: 01 60 / 966 323 96 Serving the communication and marketing needs of the maritime sector in Germany is purpose of the DMKN Goals of the DMKN Goals How to achieve them . . . Transparency about the maritime sector Online-marketing benefits are essential in Germany and the competences of to „motivate“ users, experts and sponsors experts and institutions Open network with the purpose to help Enhancing networking and users in their business affairs cooperation between experts and Cooperations online and offline – with institutions within and from different real world: associations, media, events sectors B2B-communication for every maritime Improve the international position and sector offered => Competence Centers marketing for german institutions on basis of knowledge and competence Self-financing approach = marketing budgets of of sponsors and partners 1 of 4 Competence Centers 1 of 4 Competence Centers Experts are invited to present their Das DMKN erreicht auch zunehmend zivile Zielgruppen competences by publishing content and und bindet Kompetenzpartner erfolgreich ein expert profiles Free of charge publication of content for experts – different formats Members of GMT are offered discounts and free-of-charge services on the DMKN Special offer for members of GMT e.V. € 500,-- value free of charge! & 30% Discount => € 700,-- per year “PREMIUM company profile” “TOP company listing” • Regular price is € 1.000,-- per year* Additional services • Press releases, event calender, jobs • Presentation of experts and content • Offerer profile with logo, infosheet • Improve google ranking for topics and files, contact data and link => Awareness for your companies => Being found on DMKN! services and products * Full range of services and prices available at request Many important companies already co- operate successfully with the DMKN Seeverkehr (Schifffahrt & Handel) Some of the partners and sponsors Schiffbau & Shipping Technologie Ship Building & Technologie Marine & Rüstung & Naval Armaments Marine Media & Research Technology The DMKN is still growing at an impressive pace: Over 42.000 page impressions have been counted in September 2006 alone! Quarterly DMKN user count development Media Data DMKN 2004-06: visits and page impressions per month Visits 50.000 Page Impressions 45.000 38.303 36.771 35.061 33.421 40.000 35.000 30.000 25.000 21.373 20.000 15.050 15.000 10.000 5.000 0 Q1 / 04 Q2 / 04 Q3 / 04 Q4 / 04 Q1 / 05 Q2 / 05 Q3 / 05 Q4 / 05 Q1 / 06 Q2 / 06 Q3/06 The most important maritime sectors in business and research are covered by Competence Centers on the DMKN User interest in Competence Centers, May 2006 User distribution on DMKN September 2006 Marine Technology Naval & Shipping 8% Armaments 25% 44% Ship Building & Technology 23% Search engines classify the DMKN as a predominant maritime platform – an effect all partners can immensely profit from . . . Google results for key words from offerers in marine technology Ranked 4th of 1.1 Mio results! Ranked 2nd of 627.000 results! . . . that´s why it is so important to be part of online business portals & communities – like the DMKN for the maritime sector! Adress target groups with high quality content = COMPETENCE MARKETING & PR in control: publish WHEN and WHAT you want Very low divergence losses – users from MARITIME SECTOR Sustainable & efficient – use and aggregate EXISTING CONTENT COST EFFICIENT– easy to use, low prices compared with print media or trade fairs, readers, contacts and Google ranking reported Online-visibility – improve RANKING for topics and traffic of website The newsletter adresses roughly 1.000 decision makers and experts from business, research and politics The DMKN Newsletter Events Job offers Special Issues English content is highly appreciated – the first special in english is online, in 2007 the portal will offer an english version Issue specials in german and english German Lloyd attracted over 800 readers in first 3 months and about 250 click throughs while promoting existing content In 2007 the DMKN will broaden its scope to the international area with english version and international partners Next steps for DMKN MORE issue specials and content in english (NOW) NEW technology and improvements in usability (1st quarter 2007) ENGLISCH - content and navigation (4th quarter 2007) OFFERS for international partners and sponsors BROADER & DEEPER – new Competence Centers for important parts of the maritime sector (i.e. Ports, Energy, Environment ..) DMKN Competence Partners Deutsches Marine Institut e.V. Institut für Seeverkehrs- wirtschaft und Logistik Gesellschaft für Maritime Technik e.V. NetSkill AG www.dmkn.de See you soon on the …